Valencia CF and Zeus to collaborate on data analysis

The agreement creates the first Command Center focused on sports management

Strategic data analysis, management and visualisation consultancy Zeus and Valencia CF have signed a collaboration agreement, the objective of which is to contribute to the international positioning of the Valencian startup ecosystem.

The signing took place today at Mestalla and was attended by representatives of both institutions: Anil Murthy, Valencia CF president, and Majo Castillo, CEO of Zeus. Among the many actions that are part of this agreement is the involvement of Zeus in the second edition of the VCF Innovation Hub. It is a project to support entrepreneurs, improving and innovating in the club’s different management areas.

The collaboration agreement focuses on a commitment to the visibility of brands in the offline and online environments, and the organisation of joint communication actions. It also involves the implementation of the Valencia CF War Room, where the Valencia CF team will monitor, manage and view the information and actions that take place around the club in real time.

Mr. Murthy underlined the importance of this collaboration, saying that: “I am very happy with this agreement with Zeus, a Valencian company that has 6 years of experience in using data. We are adapting some internal processes so that data analysis also helps us when making decisions. We will continue to grow with the VCF Innovation Hub and continue working with more local companies.”

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